Jeeyoon Rhee was a founding member and Design Director of Fragmental Museum from 2012 to 2016—a multidisciplinary group dedicated to creating interactions between fragments of time, space, and culture. During this period, while working with clients such as Sotheby’s, Artnet, and Thompson Hotels, she explored branding as a conceptual framework, using it as a tool to develop participatory and experiential art projects.
She is currently the Creative Director of RHEE DESIGN and the co-founder of immersive studio PARK8, alongside creative technologist Tony Lim.
Education
RHODE ISLAND SCHOOL OF DESIGN
BFA Graphic design
1998-2000
CENTRAL ACADEMY OF FINE ARTS
Find Art
1996-1998
Framed: connecting the dashes
NEW YORK
2016
AR & VR: Please do touch
SEOUL
2018